“Desire the good of all and the universe will work with you,” a quote from Sri Maharaj. There is a tremendous amount of wisdom in this statement that many of us with good intentions forget. This is especially true when times are tough. We often get tunnel vision when we are personally challenged. It may even seem impossible to focus on anything but what we are trying to fix, correct or improve. This is particularly the case when it comes to our finances. As most businesses have seen a decline in revenues over the past several months, they have buckled down and reduced expenses, often at the cost of key relationships. Dare I say, some of the more desperate have even found themselves using ‘less then integrus’ actions. Okay, so ‘integrus’ is not an actual word – yet. Mark my words, it will be inducted into Webster in the next couple of years.
No matter where your business is today, growing or declining, I want you to uphold this one principle: ‘Desire the good of all and the universe will work with you.’ Make this your mantra. You will be amazed at how it will set your mind at ease. Ultimately, the most successful businesses maintain the belief that what they do is generally good for others. They solve problems, put people to work, generate tax revenue, have a positive impact on their communities and so on. Unfortunately, when we are under the stress and strain of tighter finances, we often forget the good that we actually do. Many believe that small business is very noble for the reasons I stated above. I know it may be difficult to remember when you are fighting to put food on the dinner table, but you must remain crystal clear as to what good you do for others. Not only is there an extreme intrinsic value to it, but it will also help you sell your products and services more effectively. Secretly, you know that when your business is struggling, there is a little voice inside your head that doubts that what you do is of value. You must remain steadfast in your belief that you will help hundreds, if not thousands of people with your product or service. After all, if you don’t believe it, who will?
To help provide a little structure for you, use this as a mantra: Desire the Good of All and the Universe will work with you. This principle has stood for thousands of years. It is the very principle behind donating to charity. You have probably heard of the theory of giving will ultimately lead to receiving. Too many of us think in the reverse, once I receive enough, then I will give. Get creative and fold it into your business model. Think of ways you can give back as a result of various levels of sales. Let’s face it, charities are struggling just as hard, if not harder then us small business owners. The conundrum is that there is a greater need today for those charities.
The point is to give back however you can, because one thing I know for sure, it is not just the dollars we make while on this planet, it is about the impact we have while we are here. I can guarantee one thing, the intrinsic value you will receive from giving back will be worth far more then 95% percent of the things you buy.
Together we will make the world a better place!
Lauren Doyle is a nationally renowned business coach with Getting Results Coaching. She has an incredible impact on the businesses and lives of hundreds of financial advisors through coaching since 2000. The results of her firm Getting Results Coaching far surpass those of their competitors.
