What does your company stand for? What defines your team?
Let me ask a different question, what do the United States Marine Corps stand for? How about Walmart? The truth is that these organizations have a clearly defined Code of Honor; a code that defines who they are and what they are about. Every Marine knows what they stand for. The general public knows what Walmart stands for. Does your team or employees know what your company/Group stands for? What it means to be a member of the team?
Ask any successful CEO what their primary job is and they will likely tell you that it is to uphold the ‘culture’ of their company. A Code of Honor helps create the intended culture so one is not created inadvertently by its members.
This is a powerful concept that defines your business. So many of the Financial Advisors I talk to can’t articulate what their business stands for. This is dangerous, because in the absence of rules, rules will be created and they are not likely to be created by you.
The Code of Honor is a set of guidelines that define what your business or team values, stands for and believes in. Examples of Code of Honor principles are:
Committed to continual development.
No man is left behind.
Everyone is responsible for sales.
We keep our commitments.
Be responsible for your outcomes.
A Code of Honor is not typically something you would find in a text book, but is a critical aspect of a business entity. The most powerful way to create a code is to collaborate with your executive team and people. It should be part of the training and indoctrination of all new employees.
Your business will have a personality and a culture and that will either unfold by default or design you must decide which way is in alignment with your goals and objectives. A code of honor is a huge step to having a business by design.
Presentation Length: 45 Minutes – 1.5 Hours
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