Episode 29: Do You Have a Sales Process?
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The conversation explores the concept of Awareness, Education, and Action (AEA) in the sales and marketing process. The hosts discuss how AEA can be applied to various industries and the importance of having a structured sales process. They emphasize the need for simplicity, repeatability, and sustainability in the sales process. The conversation also touches on the significance of raising awareness, educating prospects, and taking specific action steps to move the sales process forward. The hosts provide examples and practical tips for implementing AEA in different scenarios.
Takeaways
Awareness, Education, and Action (AEA) is a powerful framework for the sales and marketing process.
Having a structured sales process that follows the AEA framework can lead to better results.
Raising awareness is crucial in attracting potential clients and customers.
Education helps prospects make informed decisions and builds trust.
Taking specific action steps is essential to move the sales process forward.
Simplicity, repeatability, and sustainability are key factors in a successful sales process.
Sound Bites
“Are you on the path of the righteous?”
“How often would you invest $150,000 to make $4 million? All of the time.”
“Hey, I can help you with that.”
Tune in today to learn more about the A-E-A and how it will give you the Slight Edge in your business.
