I had mentioned in a previous article that this is an opportunity to share the value of the human side of the financial services business.
Go beyond the numbers and make yourself available as a resource to your clients and your clients’ immediate circle. The aim is to become an invaluable resource to them, so no RoboAdvisor can compete with you. After all, value is what people go for; are you of service, do your clients feel somewhat like friends? Those are experiences you should be creating.
The heads of many people are swirling with doubt and questions. They need information and guidance now more than ever. You are not just an asset gatherer; you are a source of knowledge. Be the go-to resource to help guide and direct in this time of great need.
We aren’t claiming to be a jack-of-all-trades, but we do have over 20 years’ experience coaching financial advisors. We are able to determine areas that could provide the greatest resource of knowledge.
Here are a few ways you can be a resource:
- Offer to provide a second opinion to your client’s friends and family. You would be surprised how many people question whether their money is in the right place. Offer to review their existing portfolio with them.
- Hold a conference call with an Insurance Partner.
- Host a Q&A Zoom Meeting
- Highlight the ‘Investment of the week’.
The way we connect with prospects and existing clients has changed for now, but there are opportunities for us, as financial advisors, to be a much-needed resource. We aren’t too sure how long this will go on for, so the best thing to do is adapt. See this as an extension of your business, which you could practice long after the pandemic too. The advantage you have now is that many people are bored and crave human interaction of almost any kind. Harness this opportunity while it lasts. One thing for sure, this window to establish yourself as a valuable resource won’t last forever.
